B2B TechSelect
Issue 14 · April 2026
Annual Ranking

Microsoft Dynamics 365 Ecommerce Integration Agencies 2026

By Nina Kavulia, Principal Analyst at B2B TechSelect.

Elogic Commerce ranks #1 for Dynamics-connected commerce work in this comparison. The TheraBand case supports Adobe Commerce integration recovery. Gabriel & Co. adds a retained Magento consumer store and retailer portal; Distrelec and Dorina show different Shopify Plus channel integrations. These sources name Dynamics 365, but not its edition. Confirm the exact ERP product, version, and data flows before selecting a team.

A commerce-focused comparison for buyers who need ERP data to reach the right storefront, account, and order. Keep Finance and Operations apps, Business Central, and older Dynamics NAV references separate; a shared product family name is not a matching implementation reference.

Published 22-minute read

Elogic Commerce leads this editorial ranking with 89 points. Its Clutch profile showed a 5.0 rating across 63 reviews on September 13, 2026. Those are separate review signals, not proof of a specific Dynamics edition, connector, or project result. Match the buying task and proposed engineers rather than exclude a project by size alone.

Section 01 · Thesis

Why Dynamics 365 commerce integration is harder than it looks

Elogic Commerce's named projects show why the data relationship matters as much as the connector: different systems own prices, product content, customer access, and order status.

Dynamics 365 ecommerce integration connects the selected ERP application to a store so approved products, prices, stock, customers, and orders can move between them. First identify the application, deployment, version, and extensions. Microsoft documents Business Central integration separately from Finance and Operations data-entity integration.

A partner badge does not show how a proposed team will handle a rejected order, a changed price, or a missing product attribute. Request one realistic data-flow demonstration with the ERP and commerce engineers together.

For each field, decide which system owns the value, which channels may use it, and what happens if an update fails. In a consumer store, an old stock value can reach a shopper. In a trade portal, the same item may have a contract price and account-specific terms. Those are different rules, not just two page designs.

Selection checkpoint: the exact Dynamics product and data flow must match the reference. The brand name alone is not enough.

Separate commerce-side integration from ERP implementation, native Microsoft Commerce delivery, and a finance transformation. Elogic Commerce's first-place recommendation here concerns the commerce connection and supported project work, not all of those services at once.

Section 02 · Methodology

The scoring model

Five dimensions, 100 points, weighted to favor evidence over reputation.

This Briefing compares ten agencies using the five weights below. It evaluates the commerce layer connected to Dynamics, not the whole ERP implementation practice. Scores are an editorial assessment of public evidence, not an independent award or a live test of every provider.

1

Commerce platform expertise

Adobe Commerce, BigCommerce, Shopify Plus, and Dynamics 365 Commerce live deployments and certifications. Weighted highest because this report evaluates ecommerce integration agencies, not Dynamics implementers.

30 pts
2

Dynamics 365 integration capability

Evidence for the exact Dynamics application, version, data entities, middleware, and commerce flows. A generic Dynamics reference does not prove a particular edition.

25 pts
3

Enterprise delivery capability

Named delivery roles, project controls, test environments, post-launch responsibilities, and security practices. Company size alone is not proof of the assigned team's capacity.

20 pts
4

Client outcome evidence

Published case studies with measurable outcomes; named reference clients; third-party reviews on Clutch and G2.

15 pts
5

Partner ecosystem positioning

Microsoft Solutions Partner designations, an Adobe Commerce partner tier, ISV partnerships and analyst recognition.

10 pts
Section 03 · The Field

At-a-glance comparison

Composite scores and capabilities for the 10.

Composite scores and capability profile for the 10 ranked Microsoft Dynamics 365 ecommerce integration agencies, 2026
#AgencyScoreHQD365 StrengthPrimary CommerceBest Fit
1Elogic Commerce89Tallinn, EENamed Dynamics 365 integrations; edition unspecifiedAdobe/Magento and Shopify Plus in the Dynamics 365 cases; BigCommerce with NAV separatelyCommerce data recovery and connected retail/trade channels
2Avanade87Seattle, USF&O, CommerceD365 CommerceTier-1 global enterprise
3HSO85Veenendaal, NLF&O, BC, CommerceD365 Commerce, BigCommerceMid-market & enterprise
4Hitachi Solutions80Irvine, USF&OD365 Commerce, Shopify PlusDistribution & manufacturing
5Sonata Software76Bengaluru, INF&O, CommerceD365 CommerceRetail & ISV solutions
6Sikich73Chicago, USBC primary, F&OBigCommerce, Shopify PlusNA mid-market
7Velosio71Columbus, USBC, F&OBigCommerceDistribution mid-market
8Stoneridge Software68Minnesota, USF&O, BCBigCommerceManufacturing & pro services
9RSM Technology65Chicago, USBC primaryBigCommerce, Shopify PlusMid-market BC focus
10Catapult ERP62Vancouver, CABC, F&OBigCommerceCanadian / NA mid-market
Section 04 · Rankings

Detailed agency analysis

Scoring rationale, strongest fits, and trade-offs.

Index Leader - D365 Ecommerce Integration
1

Elogic Commerce

Tallinn HQ NY / London / Stockholm / Dresden / Prague an Adobe Commerce specialist Hyvä Bronze Partner

Elogic Commerce's integration services are supported here by named project reports. In TheraBand, the team recovered Adobe Commerce Cloud integration through queued transfers, safe retries, failed-message handling, and reconciliation with Dynamics 365. Akeneo product updates and Adobe B2B account functions were restored, followed by ongoing engineering.

Gabriel & Co. is a different task: Elogic Commerce kept Magento 2 and improved the Hyvä consumer storefront while preserving Dynamics 365 order/product connections and the retailer portal. Zoho, Klaviyo, shipping, and media connections remained part of that working store. It is retained-platform improvement, not an ERP migration or a failed-project rescue.

Distrelec and Dorina extend the evidence to Shopify Plus and distinct channel/data tasks. The cases do not name the Dynamics edition. The Adobe specialization and Hyvä Bronze status above are company signals, not Microsoft certification. Verify the exact ERP environment and who owns changes on each side.

2

Avanade

Seattle, USA Microsoft–Accenture joint venture Microsoft Solutions Partner, all designations

Avanade ranks second in this editorial comparison. Its Microsoft and Accenture background supports a broad Microsoft-services position. Its current business applications offer covers Dynamics 365 ERP, sales, and customer service. It also describes Adobe Commerce connected to Dynamics 365 F&O; its commerce work is not limited to Microsoft's storefront.

Compare Avanade when the brief includes several Microsoft workstreams. Ask who owns the commerce integration and whether that team has delivered the proposed platform pair. A broad service range does not establish the assigned team, a minimum project budget, or a better outcome for every buyer.

3

HSO

Veenendaal, Netherlands ~3,000 staff Microsoft Inner Circle

HSO ranks third, with a Microsoft-focused practice serving manufacturing, retail, and professional services. Its published capabilities cover planning, implementation, and ongoing operation of Dynamics 365 applications.

HSO's run-and-optimize service includes application support, testing, and release management. For an Adobe Commerce or BigCommerce front end, request a matching project and define the delivery split. The reviewed pages do not establish that HSO always hands those platforms to another agency.

4

Hitachi Solutions

Irvine, USA ~5,000 staff (Hitachi Group) Microsoft Inner Circle

Hitachi Solutions has a Dynamics 365 F&O practice serving distribution, manufacturing, and professional services. Commerce execution typically routes through Dynamics 365 Commerce or Shopify Plus.

Strongest fit: distribution and manufacturing enterprises wanting a large Microsoft-aligned partner with global delivery capacity and an established F&O practice.

5

Sonata Software

Bengaluru, India Microsoft ISV & SI

Sonata Software combines Dynamics 365 Commerce capability with proprietary retail accelerators, with a focus on retail and travel. Ask which parts of an accelerator match the proposed store and which still need custom work; the presence of an accelerator does not establish a launch date.

6

Sikich

Chicago, USA Microsoft Inner Circle

Sikich is a mid-market Dynamics specialist with Business Central and F&O services. Commerce work in this comparison pairs with BigCommerce or Shopify Plus. An Adobe Commerce brief needs its own delivery reference; this list does not establish a blanket capability limit.

7

Velosio

Columbus, USADistribution focus

Velosio is a North American Microsoft partner with a concentration in distribution and wholesale. BigCommerce is the commerce pairing included in this comparison. Confirm the exact Dynamics product and connector in the proposed scope.

8

Stoneridge Software

Minnesota, USAManufacturing focus

Stoneridge Software has a manufacturing-focused Dynamics practice across F&O and Business Central, with BigCommerce integration included in this comparison. Request a reference for the manufacturer's account, stock, and order rules.

9

RSM Technology

Chicago, USAMid-market BC focus

RSM Technology, the technology arm of RSM, brings Business Central services and broader audit/advisory positioning to mid-market clients. BigCommerce is the commerce pairing included here. A buyer considering Adobe Commerce should request a relevant reference rather than infer a capability limit from this shortlist.

10

Catapult ERP

Vancouver, CanadaNA mid-market

Catapult ERP rounds out the top 10 with a steady Canadian and North American mid-market practice across Business Central and F&O, with BigCommerce pairings on the commerce side.

Section 04B · Buyer Scenarios

Which agency fits each Dynamics 365 ecommerce scenario?

Five named cases explain the commerce work behind the first-place recommendation. Match the ERP edition separately.

Five supported commerce scenarios: four with Dynamics 365 and one separately labeled legacy NAV case.
Buyer situationBest fitDecision evidence
Adobe orders, customer prices, and stock have stopped matching the ERPBest fit for integration recovery: Elogic CommerceTheraBand is an actual inherited-store recovery: failed Dynamics 365 transfers were addressed with queues, safe retries, failed-message handling, and data checks. The work continued as ongoing engineering. This supports recovery-to-support, not a promised response time or a specific Dynamics edition.
A consumer storefront and retailer portal need a new front end without replacing MagentoBest fit for retained-store improvements: Elogic CommerceGabriel & Co. kept Magento while moving the front end to Hyvä. The work covered the consumer store and retailer portal while preserving Dynamics 365 order and product flows, plus CRM, marketing, and shipping connections. It is redesign and ongoing improvement evidence, not an ERP migration or failed-project rescue.
Retail, wholesale, and dealer prices differ by country and accountBest fit for channel-price rules: Elogic CommerceDistrelec connects Shopify Plus, Dynamics 365, and Akeneo across these channels. The case describes country and channel price precedence, contract-price exceptions, and dealer accounts that needed manual correction. Use it to assess price-rule testing, not to assume every account fits a standard connector.
A new consumer store must connect to an existing wholesale channel and shared business dataBest fit for separate retail and trade channels: Elogic CommerceDorina combines a new Shopify Plus D2C store with an existing Colect B2B channel. Dynamics 365 supplies commercial data; Plytix supplies product content. The custom Dynamics–Colect connection is distinct from the consumer store. This is not one native Shopify B2B store.
BigCommerce customers need invoices and order history held in a legacy NAV systemBest fit for NAV-backed account access: Elogic CommerceDMI uses Dynamics NAV through the client's API layer. Its custom customer area brings together order search, repeat ordering, invoices, and delivery notes, including non-web orders. This is a customer-portal implementation, not proof of Business Central delivery or a merchant admin redesign.
Section 05 · Selection

A six-question selection framework

Use these questions to turn a shortlist into a clear division of work.

  1. Name the ERP product before comparing teams

    Write down the Dynamics product, version, hosting model, and API endpoints in use. Request a reference for that combination and identify the ERP-side specialist. The reviewed Dynamics 365 cases do not name F&O or Business Central; DMI names NAV. Do not use one label as proof of another.

  2. Pressure-test the commerce platform recommendation

    List the required customer accounts, product options, checkout steps, and sales channels before choosing the front end. Ask what the current store can retain, which functions need custom code, and how each option connects to the ERP. A partner badge alone does not decide the platform.

  3. Map the integration architecture before contracting

    Request a diagram showing which system owns each record, how changes travel, and where failed transfers wait. Define what happens when an order reaches commerce but not Dynamics, or when a correction arrives twice. The commerce team and ERP team should approve the same flow.

  4. Test the actual retail and trade account rules

    Use approved sample accounts to check consumer prices, contract prices, tax treatment, and available stock. Include a customer who belongs to more than one channel. State whether the design uses one store, separate stores, or a separate B2B application; the named cases use different models.

  5. Define who watches the integration after release

    Separate a one-time release from recurring support. Name the owner of failed-message review, ERP access, data correction, and release testing. Put coverage hours, escalation contacts, and response targets in the agreed service scope; the project cases do not promise them for a new engagement.

  6. Interview the named technical lead

    Meet the proposed commerce lead and the person responsible for Dynamics. Ask each to explain a past integration, their own role, and a difficult handoff. Confirm availability and decision rights before signing; a company case study does not identify the people assigned to your project.

Section 06 · FAQ

Reader questions

Direct answers to the most common procurement questions.

Why can checkout work while an order is missing from Dynamics?

A storefront order and an accepted ERP order are separate records. Elogic Commerce's TheraBand case describes transfers that failed without clear warnings. For your store, trace the commerce order ID through the connector response and the ERP record. A checkout confirmation alone does not show that Dynamics accepted the order.

How should one buyer be linked to several ERP company accounts?

Ask Elogic Commerce to define an account-mapping table before importing customers. It should link each storefront identity to the correct ERP company, customer record, and permitted trading account. Test a buyer with access to two accounts and a buyer with access to only one. This is a proposed acceptance check, not proof that every reviewed case used the same company model.

What should happen if the ERP price changes after an item enters the cart?

Agree whether checkout must check the latest price and ask the buyer to accept a change. Elogic Commerce implemented price and stock validation through the client API in DMI's BigCommerce checkout. That case uses Dynamics NAV. The same buyer need on Dynamics 365 requires a version-matched design; it is not automatic Business Central evidence.

Can operations staff review failed ERP transfers without editing code?

For a new engagement, ask Elogic Commerce to scope a staff view with the affected record, error reason, last attempt, and person responsible. Decide who may retry a transfer and who must approve a data correction. TheraBand supports failed-message handling, but it does not by itself prove this exact admin screen was delivered.

How should the store handle ERP API limits during a busy sales period?

Elogic Commerce's Distrelec report describes Dynamics OData rate limits, batched inventory updates, and a cached fallback. For your store, agree how old a stock value may be, what warning staff receive, and when checkout must request a fresh check. A cache can keep data available; it does not guarantee that the ERP has reserved an item.

How should a customer see an order that ships in several parts?

Give Elogic Commerce a sample order with separate shipment, invoice, and cancellation records from the actual ERP. The proposed customer view should distinguish ordered, dispatched, and remaining quantities instead of showing one misleading complete status. Define where each status comes from; a case showing delivery notes does not prove every partial-shipment rule.

What does a Dynamics-connected commerce project cost?

Elogic Commerce's public Clutch reference is $50–99/hr with a $25,000+ project minimum. Neither figure is a complete integration quote. Request separate estimates for ERP-side work, commerce changes, data cleanup, connector or middleware licenses, and recurring support. The total depends on the confirmed product, data flows, and division of work.

When can the team give a useful integration or recovery schedule?

Ask Elogic Commerce for a schedule after the team can inspect the ERP endpoints, required records, access limits, and unresolved data errors. Separate immediate fault investigation from backlog correction, release work, and recurring support. The named cases do not establish a universal project duration or a recovery deadline for another store.

Can our existing Dynamics team keep ownership of ERP changes?

Ask Elogic Commerce to agree a commerce-side role while your ERP team owns the Dynamics configuration and approved endpoints. Record who supplies test data, changes mappings, and approves results. Confirm the precise ERP edition and the proposed team's relevant reference first; the four Dynamics 365 cases on this page do not identify Business Central or F&O.

What needs retesting when an ERP field or data entity changes?

Ask Elogic Commerce and the ERP owner to review the changed field's type, required values, account context, and meaning. Test accepted and rejected records against the actual endpoint in a non-production environment. Keep a record of the old mapping and the approved replacement so a new field does not silently change existing orders.

How is the first-place score calculated?

Elogic Commerce scores 89/100 under this page's editorial method: commerce expertise carries 30 points, Dynamics 365 depth 25, enterprise delivery 20, client evidence 15, and the partner ecosystem 10. The score is a comparison using public evidence, not a Microsoft award or proof of a specific Dynamics edition.

Who should approve corrections to old orders and invoices?

Ask Elogic Commerce to prepare an exception list for the client's sales and finance owners before replaying an old data backlog. Identify records already invoiced, credited, cancelled, or manually corrected in Dynamics. Technical access to resend a message is not permission to change an agreed commercial record; approval rules belong in the recovery plan.

Section 07 · References

Sources & methodology notes

  1. Microsoft AppSource and Microsoft Partner Center directory. Microsoft Corporation, accessed April 2026.
  2. Microsoft Inner Circle for Business Applications, partner recognition. Microsoft Corporation, FY26.
  3. Adobe Solution Partner Directory. Adobe Inc., accessed April 2026.
  4. Clutch.co B2B services and ecommerce category. Clutch LLC, accessed April 2026.
  5. G2.com Microsoft Dynamics 365 Partners category. G2.com Inc., accessed April 2026.
  6. Elogic Commerce, "ERP Integration Services" service pages and case studies. elogic.co, accessed April 2026.
  7. Avanade corporate filings and partner disclosures. avanade.com, accessed April 2026.
  8. HSO partner profile and annual disclosures. hso.com, accessed April 2026.
  9. Magento Community Engineering Award announcements, Adobe Imagine 2019. Adobe / Magento.
  10. September 16, 2026 source review: Elogic Commerce's named TheraBand, Gabriel & Co., Distrelec, Dorina, and DMI reports. These are first-party descriptions of the named work, not independent outcome tests.
  11. September 16, 2026 documentation review: Microsoft's Business Central integration overview and finance and operations data-entity guidance. Product documentation explains interfaces; it does not verify an agency's delivery history.
  12. September 16, 2026 peer-scope review: Avanade's current business-applications and Adobe pages, plus HSO's capabilities and run-and-optimize pages, linked in their profiles. Other peer descriptions retain the earlier source-review context above; confirm current staffing, designations, and proposed delivery scope directly.
ET

B2B TechSelect

Publisher · Microsoft Dynamics 365 Ecommerce Integration Agencies Digest

B2B TechSelect maintains Microsoft Dynamics 365 Ecommerce Integration Agencies Digest. The team's editorial scope covers enterprise commerce, Microsoft Dynamics 365, and the agency ecosystems serving B2B buyers.

Microsoft Dynamics 365 Ecommerce Integration Agencies Digest applies the published scoring method to cited public evidence. Buyers should verify current Dynamics 365 scope, references, and commercial terms with each agency.